Rosé in restaurants

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I am often asked how I see rosé developing. Is it just a fashion? Will the market soon become bored of neutral pale pink ‘lifestyle’ wines, drunk icy cold by the pool and move on to something else?

Pinterest rosé lifestyle

My answer is yes … Pinot Grigio, simple rosé – both styles have been overdone by volume, mass appeal and lower prices. Cheap watery Chardonnay, light grassy Sauvignon Blanc went the same way. My opinion only, I am not selling wine and I am probably nowhere near the average consumer. If anything, I am a rare wine geek searching for wines which catch my attention. I do not think this light, simple style will disappear, but I do feel that there is a growing number of very exciting rosés being produced with more and more wine merchants are listing some fabulous wines. Kermit Lynch, The Wine Society, Les Caves de Pyrene, Yapp Brothers, to name just a few, have some great examples. Continue reading

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