Rosé Pink and Azur Blue – the launch of a new brand for the Côte d’Azur

Standard

IMG_1048I was intrigued when I first saw the publicity for a rosé wine bearing an image of the iconic chaise bleu of the Promenade des Anglais on Nice’s Côte d’Azur waterfront.

The launch of this new label Prose was at the lovely Plage Beau Rivage, by the Promenade des Anglais in Nice. This describes itself as “the best place to be for a meal with sea-view, a drink between friends, a live clubbing evening or if one wants to make the most of the sun on a sunbed”.

Made by the Comte Guillaume de Chevron-Villette, owner of Château Reillanne, one of the largest winemakers in Provence, Prose is the latest in its range, and is targeted at the on-trade and wine-merchants. A pleasant, delicately fruity summer quaffing wine, made largely from Grenache and Cinsault with small percentages of Rolle and Tibouren. Despite the Niçois image, the wine is not from Bellet, the wine appellation of Nice, but is Côtes de Provence from central Provence. Continue reading

Advertisements